Monday, February 17, 2014

Altium headed to Santa Clara for DesignCon

As per usual at the end of every January, we loaded up the wagons and headed to Santa Clara for DesignCon to take our show on the road. As we made the annual pilgrimage this year, we were armed with a brand new trade show display, brand new graphics, a new release of Altium Designer, and 18 months experience working with our new corporate direction.

At the last DesignCon, we talked about this shift in strategy; refocusing of Altium’s core competency - PCB design, putting significant development efforts directly on improving our PCB design system, while opening up our design environment to 3rd parties. More importantly however, we committed to all of you that our customers themselves would also play a greater role in guiding our development tracks through the implementation of an active feedback loop.

I am happy to report all of you that this strategy is working!

Altium Designer 14 was released in November of 2013 and is a direct reflection of our new focus. In my opinion this was the most balanced release in recent memory. We managed to retain all of the practical and forward looking innovation Altium is known for, but focused it squarely on the PCB market that got us to where we are today, the fastest growing PCB tool vendor in the world.

It is because of your loyalty and feedback over the course of 2013 that Altium Designer 14 was named the winner of UBM’s DesignVision Award for the most innovative PCB tools category at DesignCon.


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